Thursday, March 26, 2009


The grand finale of the Vlisco Urban Beat Designers Competition, organized for young emerging Nigerian designers, took place last week during the Vlisco Urban Beat Fashion Event 2009 held at the Eko Hotel and Suites Expo center.

As part of Vlisco’s objective to contribute to the growth and development of the Nigerian Fashion Industry, the Vlisco Fashion Academy was created to train emerging tailors and designers through different capacity building workshops at all levels. Young designers who participated in the fashion academy had the opportunity of entering for the Vlisco Urban Beat Designers competition. However, Bimpe Adebambo, Zainab Hamza, Doro Udeh, Jemimah Otagada, Chineze Araka, Kelvin Wayas, Chisom Ogundu and Ifeanyi Ejimadu were the eight young designers short-listed from the numerous applications received from all over Nigeria.

After a rigorous training exercise, the young designers showcased their designs before the judges during the fashion event, which later brought to the fore Jemimah, Chisom, Bimpe, Chimeze (2nd prize winner) and Ifeanyi (1st prize winner) as the five finalists of Vlisco Urban Beat Fashion Event 2009.

The prizes for the finalists include a customized designer workshop in Holland, a tour of Vlisco factory to learn the design process, 5 Fate Foundation Entrepreneurship program and an opportunity to showcase their designs on the same platform as other leading Nigerian designers.

Some accomplished Nigerian designers such as Lisa Folawiyo of Jewel by Lisa, Odio Mimonet, Lanre Da Silva and Tiffany Amber also showcased their recent collections during the event, which was amiably anchored by Adesuwa Onyenokwe with invited guests and different stakeholders in the fashion industry in attendance.

Hair, make-up and models were provided by Sleek; photography by studio 24 while Timi Dakolo thrilled the audience with musical interlude. The Managing Director of Vlisco Nigeria, Else Hartsema and the event production crew led by Omoyemi Akerele with support from the production team coordinated the overall event in partnership with organizations such as Fate Foundation, KLM, Air France etc.

Photos: courtesy of Vlisco Fashion week!
Picture 1. Ifeanyi Ejimadu - Winner, Vlisco Urban Beat Designer's
Competiton and her model
Picture 2. Odion Oseni (Odio Mimonet - A featuring Designer)
Picture 3. Janet and Asa (Musician)
Picture 4. Lisa Folawiyo (Jewel By Lisa - A featuring Designer)
Picture 5 to 8. pictures of models on runway

by Jennifer Ehidiamen

As published in the Nation newspaper.


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